The initial research for any new adwords campaign can be quite complex. When it comes to Adword Tools, Google has Keyword Planner and Adwords Editor. They are OK but have no features for keeping notes on various activities. Adwords Editor does have a Comment panel now but that does not really help. I use WhizFolders to manage the complexity of keeping notes on Adwords. I wrote an article about it on my Helping Things Blog This is yet another use of WhizFolders as a tool for managing complex information. You can read the article at the following link:
Article: Adword Tool to Manage Complexity
Any suggestions? More questions?
Please send them by the About--Contact menu above.